Customize the Brand: Make It More Desirable & Profitable
Torsten H. Nilson
The customized branding concept has grown out of the work we
have done in The Quant. Marketing Company – the ‘data-driven
brand marketing’ consultancy I run with my business partner and coowner
Nigel Gatehouse. We have from our start, two years ago,
been fascinated by the opportunity to build stronger brands by using
customer data to enhance customer understanding, and then
develop segmented brand propositions to deliver a superior brand
experience.
have done in The Quant. Marketing Company – the ‘data-driven
brand marketing’ consultancy I run with my business partner and coowner
Nigel Gatehouse. We have from our start, two years ago,
been fascinated by the opportunity to build stronger brands by using
customer data to enhance customer understanding, and then
develop segmented brand propositions to deliver a superior brand
experience.
श्रेणियाँ:
साल:
2006
भाषा:
english
पृष्ठ:
221
फ़ाइल:
EPUB, 212 KB
IPFS:
,
english, 2006
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