Marketing: A Complete Guide

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Marketing: A Complete Guide

Marketing: A Complete Guide

Name: Marketing: A Complete Guide
ISBN: 9780333994375

Malcolm McDonald, Martin Christopher

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Assuming no prior marketing knowledge, Marketing: A Complete Guide provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic. Drawing on their substantial teaching and research experience, Martin Christopher and Malcolm McDonald focus on the important and useful aspects of each topic to provide practical and authoritative insights into significant marketing issues.

श्रेणियाँ:

Business & Economics - Sales & Marketing

साल:

2003

प्रकाशन:

Palgrave Macmillan

भाषा:

english

पृष्ठ:

448

ISBN 10:

033399437X