The Regional Multinationals: MNEs and 'Global' Strategic Management
Alan M. Rugman
Although many firms label themselves "global", very few handle worldwide sales and operations. This book demonstrates that most multinationals are in fact strongly regional and that only a tiny percentage of the world's top 500 companies sells and/or delivers globally. Alan Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy.
साल:
2005
प्रकाशन:
Cambridge University Press
भाषा:
english
पृष्ठ:
288
ISBN 10:
0521842654
ISBN 13:
9780521842655
फ़ाइल:
PDF, 1.51 MB
IPFS:
,
english, 2005
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